Privacy Policy for Go Israel Card

Effective Date: November 3, 2025

This Privacy Policy describes how Go Israel Card (“we,” “us,” or “our”), which operates the website https://goisraelcard.com/, collects, uses, and discloses your personal information when you purchase our City Cards, use our services, and interact with our website.

We are committed to protecting your privacy and handling your data transparently and securely.

1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Information”).

A. Information You Provide Directly

When you purchase a City Card, register for an account, or contact us, you may provide us with the following types of information:

• Contact/Identity Data: Full name, email address, phone number, and billing/shipping address.

• Payment Data: Details necessary to process your purchase, such as credit card information (processed by a third-party payment processor) or other payment details. We do not store full credit card numbers on our servers.

• Traveler/Identification Data: Depending on the type of card or service purchased, this may include nationality, and in some cases (particularly for public transportation services), identification details required by local authorities or regulations.

B. Usage and Service Data

When you use the Go Israel Card or our related services (like the public transportation app), we may collect:

• Transaction Data: Details about the City Cards purchased, date and time of purchase, and purchase history.

• Transportation Usage Data: Information related to the activation and use of the card on public transit systems (buses, trains, light rail), including routes, times, and dates of travel, which is necessary to facilitate the service.

• Attraction Usage Data: Records of when and where your card was scanned for entry into national parks, museums, and attractions.

• Correspondence Data: Information you provide when communicating with our customer support team (e.g., through email, phone, or WhatsApp).

C. Automatically Collected Data

When you visit our website, we may automatically collect certain information about your device and usage:

• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system and platform.

• Website Usage Data: Information about how you use our website, including pages visited, links clicked, and the time and date of access.

• Cookies and Tracking: Data collected through cookies, web beacons, and similar technologies to enhance your experience, analyze site usage, and support advertising.

2. How We Use Your Information

We use the collected information for the following purposes:

• To Provide and Manage Services: To process your card purchase, fulfill your order, and activate the City Card for use at attractions and on public transportation.

• Customer Support: To respond to your inquiries, provide support regarding the card’s use, and manage your account.

• Payment Processing: To process transactions securely via our third-party payment partners.

• Service Improvement: To analyze usage data, understand customer preferences, and continually improve the functionality of our website and the offerings of the Go Israel Card.

• Marketing and Communications: To send you updates, promotional offers, and information about new services, provided you have consented to receive such communications. You can opt out at any time.

• Legal and Security: To comply with legal obligations, prevent fraud, enforce our terms and conditions, and protect the rights, property, or safety of Go Israel Card, our customers, or others.

3. Sharing and Disclosure of Information

We will only share your Personal Information with third parties under the following limited circumstances:

• Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processors, website hosting, email service providers, and analytics companies.

• Transportation Authorities: To enable the public transportation features of the City Card, we must share necessary usage data with the relevant public transit operators and regulatory bodies in Israel.

• Attraction Partners: We share limited usage data with participating attractions and museums to validate card entries and for reconciliation purposes.

• Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

• Business Transfers: In the event of a merger, sale of assets, or bankruptcy, your Personal Information may be transferred to the acquiring entity.

4. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any Personal Information we process. However, please remember that no system is completely secure, and the transmission of information over the Internet is never entirely safe. We encourage you to use secure passwords and take steps to protect your personal information.

5. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or legal requirements).

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it, or, if this is not possible (e.g., because your data has been stored in backup archives), then we will securely store your data and isolate it from any further processing until deletion is possible.

6. Your Privacy Rights

Depending on your location, you may have the following rights concerning your Personal Information:

• The Right to Access: You have the right to request copies of the Personal Information we hold about you.

• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.¹

   

   

• The Right to Erasure: You have the right to request that we erase your ²Personal Information, under certain conditions.³

   
   

   

• The Right to Object to Processing: You have the right to object to our processing of your Personal Information, under certain conditions.⁴

   

   

• The Right to Data Portability: You have the right to request that we transfer the da⁵ta that we have collected to another organization, or directly to you, under certain conditions.

   

   

To exercise any of these rights, please contact us using the details provided in Section 8.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is detailed in our Cookie Policy (or will be updated within this policy).

8. Contact Information

If you have questions or comments about this policy, or if you would like to exercise any of your privacy rights, please contact us:

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Effective Date” and the new version will be effective immediately upon posting. We encourage you to review this policy frequently to be informed of how we are protecting your information.